Agricultural marketing management /
Agricultural marketing management /
edited by Premjit Sharma.
- New Delhi : Gene-Tech Books , c2007.
- vi, 262p. : ill. ; 22 cm.
Includes bibliographical references and index.
Introduction to global marketing -- Planning and control -- Market entry strategies -- Product decision -- Pricing decision -- Promotion decision -- Commodity marketing -- Buyer behaviour -- Market liberalisation -- Marketing research.
8189729292
Agriculture--Economic aspects
Agricultural produce--Marketing--Management
630.688 / AGR/PRE
Includes bibliographical references and index.
Introduction to global marketing -- Planning and control -- Market entry strategies -- Product decision -- Pricing decision -- Promotion decision -- Commodity marketing -- Buyer behaviour -- Market liberalisation -- Marketing research.
8189729292
Agriculture--Economic aspects
Agricultural produce--Marketing--Management
630.688 / AGR/PRE