Research for marketing decisions /

Green, Paul E.

Research for marketing decisions / by Paul E. Green, Donald S. Tull and Gerald Albaum. - 5th ed. - Delhi ; PHI Learning Pvt. Ltd., c1988. - xii, 784p. : ill. ; 24 cm.

Includes bibliographical references, appendices and index.

9788120307575


Marketing research.

658.3
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