Research for marketing decisions /
Green, Paul E.
Research for marketing decisions / by Paul E. Green, Donald S. Tull and Gerald Albaum. - 5th ed. - Delhi ; PHI Learning Pvt. Ltd., c1988. - xii, 784p. : ill. ; 24 cm.
Includes bibliographical references, appendices and index.
9788120307575
Marketing research.
658.3
Research for marketing decisions / by Paul E. Green, Donald S. Tull and Gerald Albaum. - 5th ed. - Delhi ; PHI Learning Pvt. Ltd., c1988. - xii, 784p. : ill. ; 24 cm.
Includes bibliographical references, appendices and index.
9788120307575
Marketing research.
658.3