Value chain analysis of pork in Meghalaya: a special reference to Khasi Hills region /
Richu Mathew Sunil
Value chain analysis of pork in Meghalaya: a special reference to Khasi Hills region / Richu Mathew Sunil. - Umiam ; CPGS-AS, CAU, September 2021. - vi, 54p.: ill., some col.; 30 cm. - [ Agricultural Economics, School of Social Sciences ] .
Meghalaya has always prioritized pig farming as its main source of income. Meghalaya is considered as one of the most prominent states in the production of pork and its consumption in the north eastern states. Piggery plays a pivotal role in the social and economic upliftment of the region by providing food, employment and income. The lower risk, quicker returns and non-capital intensive nature of pig farming makes turns it into the most suitable farming option to the large population of small and marginal farmers of the state. The demand for pork and the number of households engaged in pig farming has been steeply growing in the state. Even then the market structure for pork is highly unorganised in the state. The level of production of value-added products is very low in the state given the higher demand for fresh pork than the supply. Improvement of the market structure and investment in value addition can be a driving force in enhancing the quality of life of the farming community. Therefore, keeping the above-mentioned facts in view an effort has been made to identify the stakeholders, marketing channels, value additions and to estimate the compliance costs involved in the pork value chain under this investigation. Out of the eleven districts of Meghalaya, East Khasi Hills district was selected purposively as it reported the highest pig population and pork production. From the blocks of East Khasi Hills district two blocks namely; Mylliem and Mawphlang were chosen purposively as these blocks hold the highest number of pigs. Mawpynthih, Mawbynna from Mylliem block and Laitjem, Sadew from Mawphlang block were the villages chosen based on the pig population size. A sample of 66 pig farming households were selected for collection of primary data. Laitlyngkot and Shillong markets were identified and wholesalers (4), local traders (4), retailers (4) and processors (4) were selected to study the pork value chain actors. Three major marketing channels were identified and the greater share of the pork (60.47%) was observed to be distributed through the marketing channel-I (Producer → Wholesaler → Consumer). Marketing cost incurred was highest in the channel-III (`5190 per qtl) where cost of value addition of pork was also included. Marketing margin was also realized to be highest in channel-III (`6723 per qtl). The net profit received by the pork processors from selling pork sausage and smoked pork was `2825 per qtl and `8005 per qtl. Among the marketing channels for live pig, channel-I was found to be most preferred among the pig farmers, where farmers received the highest net price. Among the marketing channels for pork, Channel-I was the most preferred one by the consumers owing to its easy accessibility. The net benefit available was estimated to be higher in the case of value-added products when compared to the fresh pork. Hence, channel-I should be made more strengthened for pork marketing. The awareness for value addition in pork should be reinforced at every stage of pork marketing. Government interventions are required to be made to enhance the pork value addition industry of the state.
Pork--Marketing analysis--Meghalaya.
Pork--Marketing channel--Meghalaya.
Value chain analysis of pork in Meghalaya: a special reference to Khasi Hills region / Richu Mathew Sunil. - Umiam ; CPGS-AS, CAU, September 2021. - vi, 54p.: ill., some col.; 30 cm. - [ Agricultural Economics, School of Social Sciences ] .
Meghalaya has always prioritized pig farming as its main source of income. Meghalaya is considered as one of the most prominent states in the production of pork and its consumption in the north eastern states. Piggery plays a pivotal role in the social and economic upliftment of the region by providing food, employment and income. The lower risk, quicker returns and non-capital intensive nature of pig farming makes turns it into the most suitable farming option to the large population of small and marginal farmers of the state. The demand for pork and the number of households engaged in pig farming has been steeply growing in the state. Even then the market structure for pork is highly unorganised in the state. The level of production of value-added products is very low in the state given the higher demand for fresh pork than the supply. Improvement of the market structure and investment in value addition can be a driving force in enhancing the quality of life of the farming community. Therefore, keeping the above-mentioned facts in view an effort has been made to identify the stakeholders, marketing channels, value additions and to estimate the compliance costs involved in the pork value chain under this investigation. Out of the eleven districts of Meghalaya, East Khasi Hills district was selected purposively as it reported the highest pig population and pork production. From the blocks of East Khasi Hills district two blocks namely; Mylliem and Mawphlang were chosen purposively as these blocks hold the highest number of pigs. Mawpynthih, Mawbynna from Mylliem block and Laitjem, Sadew from Mawphlang block were the villages chosen based on the pig population size. A sample of 66 pig farming households were selected for collection of primary data. Laitlyngkot and Shillong markets were identified and wholesalers (4), local traders (4), retailers (4) and processors (4) were selected to study the pork value chain actors. Three major marketing channels were identified and the greater share of the pork (60.47%) was observed to be distributed through the marketing channel-I (Producer → Wholesaler → Consumer). Marketing cost incurred was highest in the channel-III (`5190 per qtl) where cost of value addition of pork was also included. Marketing margin was also realized to be highest in channel-III (`6723 per qtl). The net profit received by the pork processors from selling pork sausage and smoked pork was `2825 per qtl and `8005 per qtl. Among the marketing channels for live pig, channel-I was found to be most preferred among the pig farmers, where farmers received the highest net price. Among the marketing channels for pork, Channel-I was the most preferred one by the consumers owing to its easy accessibility. The net benefit available was estimated to be higher in the case of value-added products when compared to the fresh pork. Hence, channel-I should be made more strengthened for pork marketing. The awareness for value addition in pork should be reinforced at every stage of pork marketing. Government interventions are required to be made to enhance the pork value addition industry of the state.
Pork--Marketing analysis--Meghalaya.
Pork--Marketing channel--Meghalaya.