Value chain analysis of Agro of Ri-Lajong FPO in Ri Meghalaya: a case study /

Uday Kumar

Value chain analysis of Agro of Ri-Lajong FPO in Ri Meghalaya: a case study / Uday Kumar - Umiam : CPGS-AS, CAU, Sep 2024. - 38p. ill., (some col.) 30cm. - [Agri-Business Management, School of Social Sciences] .

Includes bibliographical references.

A value chain is a progression of activities that a firm operating in a specific industry performs in order to deliver a valuable product (i.e., good or service) to the end customer (Porter, 1985). The Farmers Producer Organizations (POs) are formal rural organizations whose member are smallholder farmers who organize themselves with the objective of improving farm income through Improved production, marketing, and local processing activities (Rondot, 2001). As of March 2023, India has 23,354 active FPOs, with 821 in the North East (NAFPO, 2023). This study focuses on two main objectives: (1) To work out the value addition of four major Agri-products of Ri-Lajong FPO. (2) To study the costs and margin of value added Agri-products. Primary data was collected from the CEO, Vice president and Treasurer of the FPO using pre tested standardized interview scheduled. Secondary data was collected from the annual reports of government agencies, websites and FPO. The study established analytical frameworks, including cost concepts, value addition, marketable surplus, market margin, marketing cost, net return and B:C ratio for different agro-products of the FPO. The study found value addition for Turmeric was highest with ₹45.88/kg among all the major products. The B:C ratio for Turmeric, Ginger, Pineapple and Black pepper were 1.53, 1.44, 2.17, 1.36, with highest B:C ratio (2.17) was Pineapple.The study recommends that the FPO should thoroughly explore and implement the setup of a processing unit and must investigate opportunities in the global market and explore the potential of e-commerce platforms to expand its reach and enhance its market presence.


FPO--Meghalaya.
Production functions--Farmer Production Organisations--Meghalaya.
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