E-marketing / (Record no. 5453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01316nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230130145111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230130b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138731363 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CPGS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | FRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond |
| 9 (RLIN) | 9502 |
| 245 ## - TITLE STATEMENT | |
| Title | E-marketing / |
| Statement of responsibility, etc | Raymond Frost, Alexa K. Fox and Judy Strauss. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Routledge/Taylor & Francis , |
| Date of publication, distribution, etc | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 444p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 - E-marketing in context.<br/>Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan.<br/>Part 2 - E-marketing environment.<br/>Global e-marketing 3.0 -- Ethical and legal issues.<br/>Part 3 - E-marketing strategy<br/>E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies.<br/>Part 4 - E-marketing management.<br/>Product: The online offer -- Price: The online value -- The internet for distribution -- E-marketing communication: owned media -- E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fox, Alexa K. |
| 9 (RLIN) | 9503 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy |
| 9 (RLIN) | 9504 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CPGS | CPGS | 28/12/2022 | PBA, New Delhi | 1 | 658.872 FRO;8 | CPGS5733 | 25/06/2025 | 05/06/2025 | 30/01/2023 | Books |