Supply chain management of kiwi fruit in Phek district of Nagaland: a case study / (Record no. 5869)

MARC details
000 -LEADER
fixed length control field 03941nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251022145426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251022b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency CPGS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ao, Imlitemsu
9 (RLIN) 10706
245 ## - TITLE STATEMENT
Title Supply chain management of kiwi fruit in Phek district of Nagaland: a case study /
Statement of responsibility, etc Imlitemsu Ao.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Umiam :
Name of publisher, distributor, etc CPGS-AS, CAU,
Date of publication, distribution, etc August 2023.
300 ## - PHYSICAL DESCRIPTION
Other physical details ill., (some col.)
Dimensions 30 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title [Agri-Business Management, School of Social Sciences]
9 (RLIN) 9690
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc Northeastern region of India possesses significant potential for cultivating various important and commercially viable fruit crops. However, the economic condition and technological know-how of farmers in this region are relatively lower compared to other parts of the country. Therefore, there is a need to prioritize support and development initiatives for farmers in these areas. One key aspect is to encourage and promote the cultivation of kiwi fruit in the northeastern region. The crop have shown promising potential and can contribute to the economic growth of the region (Nagaland). By focusing on the commercialization of kiwi fruit, farmers can diversify their agricultural practices and tap into new markets, thereby increasing their income and improving their livelihoods. Kiwi fruit is known for its adaptability to the region's climate and soil conditions. Their cultivation can help in ecological sustainability, as they require fewer inputs like pesticides and fertilizers compared to some traditional crops, reducing the environmental footprint (Jumi et al., 2023). Nagaland has been introduced to kiwi fruit cultivation, the state is now considered to be the 2nd largest producer and 2nd largest in area coverage in India. Kiwi fruit production in the state is highest in Phek district followed by Zunheboto and Kohima district and is being introduced in other districts recently. This study focused on the supply chain management of kiwi fruit in Phek District of Nagaland, with the following objectives; 1. To examine marketed and marketable surplus of kiwi fruit in Nagaland, 2. To study various marketing channels and distribution patterns of kiwi fruit in the state, and 3. To study the problem faced by producers in the supply chain of kiwifruit. The research employed a quantitative data collection through surveys and qualitative data collection through interviews. A sample of kiwi fruit producers, traders, and other relevant stakeholders were selected from Phek District to gather primary data. Additionally, secondary data from government reports, academic literature, and industry publications are collected and analyzed. The state had only small scale farmers, so the type of farmers was classified into five categories according to the size of their land holdings. The marketed surplus (439.01q) was less compared to marketable surplus (460.60q) due to loss in post harvest and storage. Five marketing channels were observed and due to the various actors present in the chain, therefore there is a huge gap the price of the fruit paid by the consumers (₹250/Kg - ₹300/Kg) from the price of the fruit sold by the farmers (₹90/Kg - ₹100/Kg). The main problems faced by the farmers are the marketing of the fruit, storage and reduction of post harvest lost and pest and diseases. If the farming technology of the state regarding the production of kiwi fruit and uplifting the storage facilities then there are numerous possibilities from the fruit such as value addition, entrepreneur and employment generation which will boost the economy of the people living in the Nagaland.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Kiwi fruit
General subdivision Marketing.
9 (RLIN) 10707
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Kiwi production
Geographic subdivision Nagaland.
9 (RLIN) 10708
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethi, Binodini
Relator term Major Advisor
9 (RLIN) 9053
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://krishikosh.egranth.ac.in/handle/1/5810221050">https://krishikosh.egranth.ac.in/handle/1/5810221050</a>
Link text Online access.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type ABM Project
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Social Sciences CPGS CPGS 04/04/2024   PR15 22/10/2025 22/10/2025 ABM Project
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