Includes bibliographical references.

The emergence of mobile Information and Communication Technologies (ICTs) has changed the ways farmers interact with extension and non-governmental organizations. In overall usage and applications, the mobile phone has been regarded as a more accessible and less expensive means to bridge the digital divide. India has the second-highest population of active smartphone users worldwide (Statista, 2021). There are more than 88,000 registered smartphone adroit farmers in Meghalaya (1917iTEAMS, 2022). Meghalaya contributes 8% of the total pineapple produced in India, whereas Ri-Bhoi district contributes 38% of the pineapple production (NABCONS, 2022). The prime stark challenges being faced in marketing pineapple are: (i) Limited access to market information, (ii) Inadequate marketing strategies, (iii) Lack of precision in crop management, and (iv) Lack of customization by end-users and the limited availability of locally relevant content in Mobile Apps (MApps). However, with the advent of UAV applications in the realms of edaphic, crop planning, monitoring, scientific health care, and management alongside dissemination of near-real evidence-based Agro advisory services to farmers, the exercise of precision farming has become phenomenal. Hence, the administration of MApps in agriculture and allied enterprises demands a new challenge on ‘Ease of Use’ when market-led extension activities are being undertaken. Keeping the raised paraphernalia into consideration, the following research objectives have been formulated for the study: (1) ‘To Identify the farmers’ preference for the interface of Mobile Applications in marketing Pineapple.’ and (2) ‘To develop a Mental Model for the integration of UAV imageries in Mobile Applications.’ The study followed descriptive research design and purposive sampling technique. A sample of 50 respondents each from the two villages viz., (i) Mawphrew, and (ii) Marngar of C&RD Block, Umling of Ri-Bhoi district have been purposively selected in order to constitute a total of one hundred (100) respondents in the study. The study could revealed that highest percentage of respondents (i.e. 48%) had high ‘Farmers Preference on interface of mobile application’. Amongst the criteria of interface on farmers’ preferences, it could be reported that ‘Provision to readily examine the agronomic/horticultural crop history right from land preparation till harvesting of the produce’ was preferred the most. The scientific inquiry could developed a mental model enshrined as the ‘PANANAS’ Model, which has the composition of attributes namely, ‘Social Influence’, ‘Perceived Ease of Use’, ‘Perceived usefulness’, ‘Creativity’, ‘Design Thinking Ability’, and ‘Farmers’ Preference’. The PANANAS MbApp model features usability and functionality, featuring real-time market updates, weather insights, and crop health monitoring. Incorporating drone imagery and user-friendly tracking, the mobile app supports confident marketing. Moreover, integration with social media, diverse language support, and personalized account management streamline sales and enhance user experience, ultimately catering to farmers' varying needs and preferences. A QR code has been generated to examine a model for traceability of the fruit Pineapple.