TY  - BOOK
AU  - Sharma, Premjit 
TI  - Agricultural marketing management
SN  - 8189729292
U1  - 630.688 
PY  - 2007///
CY  - New Delhi
PB  - Gene-Tech Books
KW  - Agriculture
KW  - Economic aspects
KW  - Agricultural produce
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Introduction to global marketing -- Planning and control -- Market entry strategies -- Product decision -- Pricing decision -- Promotion decision -- Commodity marketing -- Buyer behaviour -- Market liberalisation -- Marketing research
ER  -