TY - BOOK AU - Turner, David TI - Role plays: book of activities[Training sources] SN - 9788130910659 U1 - 658.4 PY - 2009/// CY - New Delhi PB - Viva Books Pvt.Ltd. KW - Executive management N2 - Process is the "way things are done around here" aspect of culture. But that is how culture manifests itself. What is more important is to understand the norms and values which underpin the culture and which have to be understood if behaviour it to be changed in anyway. These five developments are each concerned with different aspects of behaviour and raise the important question of how behaviour is modified in order to improve performance and overall effectiveness. ER -