TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 9789389538335
U1  - 658.8 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -