TY  - BOOK
AU  - Thompson, Arthur A. 
AU  - Peteraf, Margaret A. 
AU  - Gamble, John E. 
AU  - Stickland III,  A. J. 
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9789354600043
U1  - 658.4012 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references
ER  -