TY  - BOOK
AU  - Ramakrishnan, Ruchika
TI  - Rural marketing in India: strategies and challenges
SN  - 8177081209
U1  - 338.10954 
PY  - 2006///
CY  -  New Delhi
PB  - New Century Publications
KW  - Marketing
KW  - Rural
KW  - India
KW  - Agricultural produce
KW  - Research
N1  - Includes bibliographical references and index
ER  -