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Agricultural marketing management / edited by Premjit Sharma.
Material type:
TextPublication details: New Delhi : Gene-Tech Books , c2007.Description: vi, 262p. : ill. ; 22 cmISBN: - 8189729292
- 630.688 AGR/PRE
Contents:
Introduction to global marketing -- Planning and control -- Market entry strategies -- Product decision -- Pricing decision -- Promotion decision -- Commodity marketing -- Buyer behaviour -- Market liberalisation -- Marketing research.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
CPGS | 630.688 AGR/PRE (Browse shelf(Opens below)) | Available | CPGS1076 |
Includes bibliographical references and index.
Introduction to global marketing -- Planning and control -- Market entry strategies -- Product decision -- Pricing decision -- Promotion decision -- Commodity marketing -- Buyer behaviour -- Market liberalisation -- Marketing research.
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