Rural marketing in India: strategies and challenges /

Ramakrishnan, Ruchika

Rural marketing in India: strategies and challenges / by Ruchika Ramakrishnan. - New Delhi ; New Century Publications , c2006. - xiv, 205p. : ill. ; 22 cm.

Includes bibliographical references and index.

8177081209


Marketing--Rural--India.
Marketing--Agricultural produce--India.
Marketing--Research.

338.10954
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