Rural marketing in India: strategies and challenges / (Record no. 874)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180322120730.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120308s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177081209 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CPGS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.10954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishnan, Ruchika |
| 9 (RLIN) | 7347 |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing in India: strategies and challenges / |
| Statement of responsibility, etc | by Ruchika Ramakrishnan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| Name of publisher, distributor, etc | New Century Publications , |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 205p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Rural |
| Geographic subdivision | India. |
| 9 (RLIN) | 7348 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Agricultural produce |
| Geographic subdivision | India. |
| 9 (RLIN) | 7349 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Research. |
| 9 (RLIN) | 7350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CPGS | CPGS | 22/03/2012 | 0.00 | 2 | 1 | 338.10954 RAM | CPGS873 | 27/09/2022 | 09/09/2022 | 22/03/2012 | Books | |||||
| Dewey Decimal Classification | CPGS | CPGS | 22/03/2012 | 0.00 | 7 | 338.10954 RAM(2) | CPGS1042 | 25/07/2022 | 21/07/2022 | 22/03/2012 | Books | 2 |