Study on business model of NE Origins Private Limited: A case of Sikkim / (Record no. 5871)

MARC details
000 -LEADER
fixed length control field 03895nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251022151327.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251022b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency CPGS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaul, Yashasvi
9 (RLIN) 10712
245 ## - TITLE STATEMENT
Title Study on business model of NE Origins Private Limited: A case of Sikkim /
Statement of responsibility, etc Yashasvi Ramaul.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Umiam :
Name of publisher, distributor, etc CPGS-AS, CAU,
Date of publication, distribution, etc Oct 2024.
300 ## - PHYSICAL DESCRIPTION
Extent 49p. :
Other physical details ill., (some col.) ;
Dimensions 30cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title [Agri-Business Management, School of Social Sciences]
9 (RLIN) 9690
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc In the past ten years, India has experienced a remarkable surge in entrepreneurial spirit, especially among the youth. This transformation spans various sectors, driven by an increasing appetite for innovation and a growing pool of skilled professionals. While tier 1 cities like Mumbai, Bengaluru, Hyderabad, and Delhi dominate India's startup ecosystem, the landscape is evolving in the Northeast India. The region of Northeast India, renowned for its abundant biodiversity and rich culture, presents unique entrepreneurial opportunities. The startup ecosystem in Northeast India is booming, yet there is limited understanding of how these startups operate. This knowledge gap hinders business success and discourages potential entrepreneurs. This study aims to explore the business model of NE Origins Private Limited, understand its challenges, and help create an atmosphere that is more favorable for entrepreneurs in the region. In light of this, this research was undertaken with the following objectives: i) To study the Business Model of NE Origins Private Limited; ii) To identify the challenges faced by NE Origins Private Limited. This study adopted a case study method with a mixed methodology. The locale of the study was Gangtok, Sikkim. Total enumeration of all the employees was done to collect relevant data. The data collection was conducted through interview scheduled with complete enumeration of all the employes of NE Origins. The information gathered was examined using mixed methodology, employing tools such as the Business Model Canvas, Portfolio Matrix and Garrett Ranking tool. The study's findings reveal that focusing on e-commerce allows the company to efficiently manage inventory, streamline logistics, and maintain direct engagement with customers. This approach also provides valuable data insights into consumer behavior, enabling the company to continuously refine its marketing and sales strategies. Temi Tea and Smoked Pork Pickle are two products with low market share in a low-growth market, considered "Dog" products, typically generating low returns. NE Origins has identified these products as underperforming and has already removed Smoked Pork Pickle due to quality issues. Further, the study identified challenges faced by NE ORIGINS, including logistics, warehouse maintenance, brand awareness, competition with established brands, high operating costs, payment terms with suppliers, integration of tools, and hiring skilled employees. These challenges stem from the unique geographic, financial, and technical constraints of operating in Sikkim. Taking on these obstacles by using strategic investments, improved operational practices, and targeted marketing efforts will be essential for the company's sustainable growth and success in a competitive market environment. Based on the findings this study recommends the strategic location of Warehouse can help in overcoming logistics, warehouse and high operation cost problems.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business models
General subdivision Farm enterprises.
9 (RLIN) 10713
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship
General subdivision Youth
Geographic subdivision Sikkim.
9 (RLIN) 10714
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurial development
Geographic subdivision North east India.
9 (RLIN) 10715
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethi, Binodini
Relator term Major Advisor.
9 (RLIN) 9053
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://krishikosh.egranth.ac.in/handle/1/5810221047">https://krishikosh.egranth.ac.in/handle/1/5810221047</a>
Link text Online access.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type ABM Project
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     School of Social Sciences CPGS CPGS 29/01/2025   PR17 22/10/2025 22/10/2025 ABM Project
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