Includes bibliographical references and index.

Agricultural marketing: an introduction -- The competitive environment -- Functions, structure, and alternatives in the agricultural marketing system -- Price determination: matching quantities supplied and demanded -- The domestic market: a developed economy -- The international market -- Pricing and exchange systems and alternatives within the marketing procurement channel -- Providing the optimum varieties and qualities -- Place and time aspects of marketing -- Understanding and applying hedging using futures, options, and basis -- Participation and leadership in the marketing procurement channels -- Marketing by farmer groups: collective action -- Processor procurement systems -- Processor marketing -- Wholesalers, retailers and food service marketing.