Includes bibliographical references.

Northeastern region of India possesses significant potential for cultivating various important and commercially viable fruit crops. However, the economic condition and technological know-how of farmers in this region are relatively lower compared to other parts of the country. Therefore, there is a need to prioritize support and development initiatives for farmers in these areas. One key aspect is to encourage and promote the cultivation of kiwi fruit in the northeastern region. The crop have shown promising potential and can contribute to the economic growth of the region (Nagaland). By focusing on the commercialization of kiwi fruit, farmers can diversify their agricultural practices and tap into new markets, thereby increasing their income and improving their livelihoods. Kiwi fruit is known for its adaptability to the region's climate and soil conditions. Their cultivation can help in ecological sustainability, as they require fewer inputs like pesticides and fertilizers compared to some traditional crops, reducing the environmental footprint (Jumi et al., 2023). Nagaland has been introduced to kiwi fruit cultivation, the state is now considered to be the 2nd largest producer and 2nd largest in area coverage in India. Kiwi fruit production in the state is highest in Phek district followed by Zunheboto and Kohima district and is being introduced in other districts recently. This study focused on the supply chain management of kiwi fruit in Phek District of Nagaland, with the following objectives; 1. To examine marketed and marketable surplus of kiwi fruit in Nagaland, 2. To study various marketing channels and distribution patterns of kiwi fruit in the state, and 3. To study the problem faced by producers in the supply chain of kiwifruit. The research employed a quantitative data collection through surveys and qualitative data collection through interviews. A sample of kiwi fruit producers, traders, and other relevant stakeholders were selected from Phek District to gather primary data. Additionally, secondary data from government reports, academic literature, and industry publications are collected and analyzed. The state had only small scale farmers, so the type of farmers was classified into five categories according to the size of their land holdings. The marketed surplus (439.01q) was less compared to marketable surplus (460.60q) due to loss in post harvest and storage. Five marketing channels were observed and due to the various actors present in the chain, therefore there is a huge gap the price of the fruit paid by the consumers (₹250/Kg - ₹300/Kg) from the price of the fruit sold by the farmers (₹90/Kg - ₹100/Kg). The main problems faced by the farmers are the marketing of the fruit, storage and reduction of post harvest lost and pest and diseases. If the farming technology of the state regarding the production of kiwi fruit and uplifting the storage facilities then there are numerous possibilities from the fruit such as value addition, entrepreneur and employment generation which will boost the economy of the people living in the Nagaland.